The Nostalgic Revival of Fortnite and the Power of Memories

The recent release of "Fortnite OG" has permeated the Fornite community, bringing back the original Battle Royale Chapter 1. This new season, Chapter 4 Season OG, allows players to revisit the original Fortnite Battle Royale Island, bringing back iconic elements from the game's history.

The season starts with a rewind back to Chapter 1 Season 5. Every week, a minor update will introduce a different phase of Chapter 1, bringing back a piece of Fortnite history each week just like unearthing an old time capsule.

Now, just like old times, players can expect to roam the streets of Tilted Towers with Shopping Carts, use the OG grappling hook around Greasy Groves, and use the original AR to spray players down in Loot Lake.

The release of Fortnite OG has sparked excitement among players, offering a unique opportunity to return to the early days of the game. For many of these players, this map not only allows them to relax and reminisce about old memories but also relive the times when the state of the world was at its bleakest. As this map was active during the peak of the COVID-19 lockdown, Fortnite was one of the only ways for us gamers to relax and connect with our friends beyond the parameters.

Within its inaugural week between Nov 3-10, Fortnite OG has attracted over 44 million players to - or back to - Fortnite. Notably, this statistic establishes a record as the highest concurrent player log-on ever recorded in Fortnite history, serving as a prominent example of using player nostalgia as a marketing tool. By tapping into consumers' emotions and memories, nostalgia creates a strong emotional bond between a brand and its audience - especially if that audience is primarily young children and teens. Many companies have used this tactic and succeeded greatly. For example, Coke and Pepsi have redesigned their packaging to make it resemble that of the 1990s while Nintendo brought back an old console for a special limited time event.